Trifecta — Your AI that knows your company
Trifecta
Book a meeting {{ ctaLabelNav }}
Evaluation waitlist · now open

Your AI that knows your company.

Trifecta gives you a private AI that knows your business from the inside. It connects the systems you already run on, understands how they fit together on day one — and never sends your data out.

Set it up yourself, today. No implementation project.
Trifecta — Weekly topsheet
This week · retail + ecommerce
What sold, and where it came from
$18.4K
Total sales, online + in-store
1,003
Orders, across 3 systems
38%
Returning customers
{{ b.d }}
Every figure cited · spans 5 systems · human traffic only
Ask Trey
I'm your analyst. Ask about anything here — every number I give is cited.
Compare the last four weeks
Why did reorders dip?
Personas
{{ p.name }}
Ask anything…
Your systems

Use the systems you already have — to the fullest.

Don't buy more software. Trifecta connects what you've already invested in — even the things you don't think of as systems: Excel files, PDFs, email, Dropbox, Slack, phone logs. All of it joined into one place, all of it privately held.

{{ v.h }} — {{ v.body }}
Shopify
Square
QuickBooks
Gmail
Google Analytics
Meta
Google Ads
Dropbox
Google Sheets
HubSpot
Stripe
Mailchimp
Xero
Zendesk
Intercom
Notion
Asana
Trello
Etsy
eBay
Zapier
PayPal
Zoom
Calendly
Wix
Airtable
Squarespace
WooCommerce
Gusto
WordPress
Instagram
+ 670 more
Why it's different

{{ aiTool }} knows your business from the outside. It's never seen the inside.

Your work happens inside — so that's where your AI has to be.

{{ r.n }} {{ r.barrier }}
{{ r.answer }}

{{ r.body }}

Other tools leave you to design, build and manage it yourself. Trifecta does that for you.
In the field

{{ bizTitle }}

{{ bizLede }}

Ask it
“{{ bizQuestion }}”
{{ s }}
…and more
Beyond answers

Ask for a fix — get a plan, not a report.

“Fix our inventory problem, but I don't want to add another tool the team has to learn.” Trifecta drafts a phased plan inside the systems you already run — with projected impact, payback, and who does each step. Nothing runs until you approve it.

Trifecta — Plans
Trifecta plan generation — a three-phase inventory plan with projected impact
Shown: a plan drafted inside a brick-and-mortar retailer's live systems — Shopify and Square. Six more ways teams use it →
The bottom line — a true story

The $68,000 Shopify couldn't see.

A retailer ran an influencer post. Shopify showed about $5K moving through checkout and $2K in abandoned carts — a great day. The full-funnel view told a different story: $68K sitting in 412 browser carts, most of which never became a Shopify cart at all — invisible to Shopify's recovery tools.

She could see how much, how many people, and exactly what was in each cart — and that the traffic came from one Instagram influencer. Carts go stale by the hour, so she went back to that influencer and retargeted the same audience the same day. An additional $5K in sales — from demand she didn't know she had. What started as an amazing $3K influencer campaign became a new expectation, and a new understanding of how to optimize website funnel conversions.

$3.2K
what Shopify showed in orders
$68K
actually sitting in browser carts
+$5K
recovered by retargeting that day
Trifecta — Conversion funnel
Trifecta conversion funnel — $67,842 in browser carts vs $3,187 in Shopify orders
Shown: the full-funnel view on a real retailer's stack — browser events beside the Shopify / GA4 roll-up.
What you get

An analyst for every seat at the table.

{{ f.glyph }}
{{ f.h }}

{{ f.body }}

Agency Edition

The AI your clients want — delivered by the partner they already trust.

Trifecta is where the work happens. You stay in front of the client — branded to you, with every result attributed to your agency.

Explore Agency Edition →

See it work on your business — on day one.

Join the waitlist for early access. Connect a system or two yourself, ask a real question, and judge the answer.

Product

Built for exactly one company: yours.

Most software is a set of functions built for everybody — and for no one company in particular. Trifecta is the opposite. It becomes an expert on your company specifically: your procedures, your workforce, your customers, your activity, your systems, your history.

Its job is to find, understand, connect, and clarify every part of your business. That ever-changing, interconnected web of responsibilities and activities — evidenced by real data — is your business. Trifecta becomes the way your company sees it: what's happening, and what's possible.

Individually contextualized

Every installation is private and optimized to one business. How it's configured, what it knows, what it watches — in reality, no two are the same, because no two companies are.

It never stops adapting

Every interaction, correction, and result enhances what it understands today — and improves tomorrow's outcomes. It learns what's important, how things are used, motivations, backstory. The more it's used, the more it's yours.

Different for every person

Priorities and motivations differ by person and change over time. Trifecta follows each user's — so even inside one company, no two people see the same Trifecta.

That's why no two of the screens below look alike. Same product, five different businesses — a retail store, a machine shop, a distributor, a builder, a CPG brand. Each Trifecta took the shape of the company it serves.

01 Brick-and-mortar retail

Ask for a fix — get a plan, not a report.

“Fix our inventory problem, but I don't want to add another tool the team has to learn.” Trifecta drafts a three-phase plan inside the systems the store already runs — Shopify and Square — with projected impact, payback, and who does each step. Nothing runs until you approve it.

Trifecta — Plans
Ask for a fix — get a plan, not a report.
02 Manufacturing — machine shop

Your day arrives already triaged.

Good morning, Dana. Three items need you today: a 5-axis cell running 14 hours behind plan — with a recovery sequence already drafted — 22 jobs stagnant in WIP, and missing downtime codes concentrated on second shift. Trifecta reads the floor overnight and hands each person their short list, not a dashboard to go hunting in.

Trifecta — My view
Your day arrives already triaged.
03 Wholesale distribution

See the problems you can't see.

$310K–$374K a year hiding in the gaps: contract prices below current vendor cost on 62 SKUs, earned-but-unclaimed rebates tracked in spreadsheets, dead stock growing three quarters straight. Trifecta compares what your data shows against what a business like yours should be doing — and flags what's missing, with the evidence.

Trifecta — Gaps & opportunities
See the problems you can't see.
04 Brick-and-mortar retail

It finds the money — and ranks it.

$551K a year identified in one store's stack, plotted by annual impact against effort to implement. Quick wins separated from big bets, each with a dollar estimate — so the next thing to do is never a debate.

Trifecta — Opportunities
It finds the money — and ranks it.
05 Construction

The fix stays fixed.

Every completed plan installs monitors. Fourteen checks running against Procore, Sage, and DocuSign — schedule variance, bid-vs-actual cost, change-order aging, underbillings — each alerting the moment a number drifts past its target. The whole pursuit-to-cash flow, watched while you build.

Trifecta — Monitors
The fix stays fixed.
06 CPG

Hear what customers and your team are telling you.

Sentiment read from support tickets, marketplace reviews, buyer emails, and Slack — then tied back to operations. Melted-product complaints in southern ZIPs trace to shipments with 3+ day transit; a cold-pack rule on those lanes would cut them an estimated 70%. The fix is one click away.

Trifecta — Signals & sentiment
Hear what customers and your team are telling you.
07 Manufacturing — machine shop

Every number traces to a source.

Nine connected sources — ProShop ERP, Datanomix, QuickBooks, SOLIDWORKS, FANUC cells — mapped to the operating areas they provide evidence for: 254 activities evidenced. Click any source and see exactly what it proves, with signal, volume, and confidence. Nothing in Trifecta is a black box: if it can't cite the data, it doesn't say it.

Trifecta — Evidence map
Every number traces to a source.
“What can I do?”

Ask it. That's the manual.

Trifecta's skills read as questions, not features. A sampling below — and everything here works without Trifecta ever writing to your systems.

{{ capTitle }}

{{ capSub }}

“{{ i.t }}”
{{ i.t }}

See what yours looks like.

Join the waitlist for early access. Connect a system or two yourself, ask a real question, and judge the answer.

Your workforce

You already employ the experts. Trifecta unblocks them.

The opportunity AI offers right now is not being the robot that runs your company. It's recognizing that your workforce is already a workforce of experts — blocked, limited, and constantly battling barriers to make lasting, meaningful progress.

Trifecta gives each employee the specific superpowers they need to multiply their impact — on the business, their coworkers, their responsibilities, and your customers.

What went wrong

Thirty years of technology have hidden how work actually gets done.

For all its advances, the software era often obfuscated the work itself. People are left to invent their own ways around the barriers — workarounds, side spreadsheets, tribal knowledge — which drives a wedge between how leaders understand what's happening and the reality on the ground.

The experts get less expert time. The leaders get less truth. Everyone works harder for it.

"Nobody can be productive with a dozen logins."
One login. Every system they need. Only what their job allows.
Superpowers, per person

Every person gets their own set of superpowers.

Designed to unlock the hidden gems and remove the barriers — so your people spend more of their day using what you actually hired: their experience, training, skills, imagination, and personalities.

{{ p.h }}

{{ p.body }}

Trifecta — My view
A production manager's morning view — attention items triaged, fixes drafted
Shown: one person's morning — their responsibilities, what needs them today, and the fixes already drafted.
The whole point

Great companies are built by people. But only if the majority of each person's workday is spent building it.

How much better will your company be — if more barriers are removed, if the systems you already have are better utilized, if the data your company relies on is improved, if the plans your workforce wants to implement can be navigated, if daily progress can be measured, if the problem-solving creativity of your workforce is unblocked, and if each employee has the exact superpowers they need today?

Our measure of success

Trifecta grades its own performance on two things.

User engagement and confirmed user value — nothing else. Not seats sold, not dashboards created, not queries run. The product is built to optimize every interaction to be the maximum possible value for that user — because if your people don't reach for it every day, nothing else matters.

01
User engagement
Do your people come back, every day, on their own?
02
Confirmed user value
Did it actually help — by the user's own account and by the results?

Give your experts their superpowers.

Join the waitlist for early access. Set it up yourself, hand it to one team, and watch what they do with it.

Safety by design

Safety isn't a feature. It's the architecture.

Your data and your AI live inside one guarded boundary. Your data is handled inside — by local models and TrifectaDB. Your source systems connect read-only, through scoped API keys. External AI is used for general reasoning only.

Your company's data never crosses the boundary. Ever.

Outside · your systems
Shopify QuickBooks Email Slack +700 more
read-only
scoped keys
one way in
Your private boundary
Single-tenant · owned by you
Your people ask, in plain language
Your AI — local models + TrifectaDB least-privilege
Your joined business context owned by you
Nothing inside is ever sent to an external AI provider.
general reasoning
questions only
your data
never crosses
Outside · external AI
Anthropic, OpenAI, the public web — consulted for general knowledge, never given your data.
The alternatives

Other approaches can have serious side-effects. Look at them closely.

Avoid trading away something you shouldn't give up — your data, your visibility, your context, or your precious time.

⚠ Danger! What could possibly go wrong? →

Keep your AI private. Keep your data.

Join the waitlist for early access. Connect with scoped, read-only access and see the boundary hold from day one.

Skull and crossbones

AI is dangerous.

Done wrong, it leaks your data, lies to your face, and locks you in.
Here's what "done wrong" looks like. Bluntly.

GONE.

Wire your systems into a big AI company, and your data is gone.

Where did it go? You'll never know. What do they do with it? Whatever they want. What happens when anyone can prompt “how do I compete with your company?” — and the answer contains your proprietary data?

A grinning masked thief
Trust me.
A leaking wooden bucket
Your secrets, one by one
LEAKING.

Who pasted company data into chatbots today?

Employees. Consultants. Anyone with a deadline and a browser tab. Copy, paste, gone — one prompt at a time. No log. No alarm. No way to know.

IT LIES.

Chatbots make things up — and say it with a smile.

When it's stuck, it will invent answers to make you happy, because agreeable feels better than honest. A confident lie is worse than no answer.

A handshake with fingers crossed behind the back
What a great idea!
A heavy padlock on a bolted door
Their lock. Their key.
NOT YOURS.

The AI inside point solutions belongs to them. So does everything it learns about you.

Where do all the answers go? The context you build using them is locked in their database. Leave, and you leave it behind. Stop building their business.

BLAH BLAH.

General AI gives everyone the same advice.

It was trained on the whole internet, so it knows the best answer to give everybody. Platitudes can't run a business.

A clown holding a sign that says Buy Low, Sell High
duh.
The grim reaper
dont waste precious time
DIY = DOA

Everyone who tried this strategy last year has an obsolete proof-of-concept this year.

Custom pipelines. A data lake. A big team, a bigger budget. By the time it ships, the technology has moved on — so it never ships. And even if "done," what do you get? You'll pay forever for yesterday's answers.

There's a safe way.

Your data and a private AI, inside a guarded boundary.
Every answer cited, just for you, about your business. 
Everything that's learned it's yours to keep.

We call it Safety by Design.

About

A trifecta is three wins at once.

There's a classic engineering conundrum: you can optimize for performance, cost, and durability — pick two.

Everything we build at Trifecta exists to disprove that long-held assumption — and deliver the full set of seemingly impossible dimensions.

Trifecta brings the three together, at the same time.

The Trifecta mark
{{ w1 }}
{{ w2 }}
{{ w3 }}
“I believe the future belongs to those who can see what doesn't exist yet—and have the courage and discipline to build it.”
Who's behind it

Two builders, twenty-five years of working together.

We've spent our careers inside the problem Trifecta solves — building and running companies whose systems wouldn't talk to each other, and building the software that made them. Trifecta is the tool we always wanted and could never buy.

Dan McFarland
Dan McFarland
Founder

Dan has spent thirty years building companies, ministries, software and teams. A generalist with deep first-hand experience in telco, digital publishing, mobile devices, manufacturing, traceable distribution, IOT, life sciences, serverless systems, facility management and AI/ML.

“I believe the future belongs to those who can see what doesn't exist yet—and have the courage and discipline to build it.”

Scott Pierce
Scott Pierce
Founder · Architect

Scott has spent thirty years making data behave — from trading floors to retail analytics, with 150+ open-source projects along the way. If business data has a shape, he's built something that handles it.

Scott has been described as "an unstoppable force for impossible problems," a testament to his relentless drive and innovative approach.

We first worked together in 1998 and never really stopped — the same two people, a steady stream of hard problems, twenty-five years of solutions. Together we invented TrifectaDB (patent-pending). Its the fastest, cheapest and most durable relational database ever created.
Why we're building it

What we believe becomes possible.

{{ b.n }}
{{ b.h }} {{ b.body }}

Come build the early chapter with us.

The evaluation cohort works directly with the founders. Bring your business; we'll bring Trifecta.